Dark & Lovely Permanent Hair Color

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Lt. Golden Blonde #384 is a bright blonde lightener with golden tones recommended for natural hair. Your hair will be luxuriously soft and your color will be sparkling with radiance.

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Now the color you love is even better! NEW Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent color which delivers vibrant, fade-resistant color and shine.

This new formula contains Dark and Lovely’s exclusive Moisture Seal Technology which is a super-rich conditioning cocoon that:


Your hair receives double conditioning power to protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious rich color.

Available in 20 luminous colors, Dark and Lovely’s shade palette offers something for every woman. Color yourself beautiful, stunning, sexy and confident…Color with Dark and Lovely!

Warm Mocha #390 simmers your hair in soft brown tones with caramel flecks for a rich sultry color. Your hair will be lavishly soft and your color will be a chocolaty delight.

Rich Wine #392 is a deep red shade which drenches your hair in red splendor. Your hair will be silky smooth and your color will be refined as wine.

Burgundy Blush #393 is a deep red shade with soft purple tones which warms your hair with shameless color. Your hair will be luxuriously soft and your color will be boldly unmatched.

Vivacious Red #394 is a vibrant red shade which energizes your hair in rich red color. Your hair will be luscious and your color will be arresting.

Soft Amber #395 is a soft reddish shade with warm brown undertones. Your hair will be smooth and silky and your color will be a sparkling gem.

Luminous Blonde #396 is a brilliant blonde hair lightener recommended for natural hair. Your hair will be lustrous and silky illuminated by blonde incandescence.